SellUP worked with Choice Home Warranty to implement a browse abandonment and cart abandon campaign as part of their email program. A set amount of time after a prospective buyer would place something in their website shopping cart or after they would be viewing a product without purchasing, Choice Home Warranty would send out an automatic email reminding the buyer about the potential purchase. These emails usually include offers and promotions encouraging the prospective buyer to complete their purchases.
CHW saw a 15% increase in engagement and sales. Since a typical customer lasts 3 – 5 years the impact of each saved sale is exponentially multiplied.