Cookie’s Kids is a children’s apparel company that was concerned about an expected decrease in sales during the weeks leading up to Black Friday and Cyber Monday. They expected the decrease because consumers usually wait until Black Friday to start their holiday shopping. SellUp created a campaign to engage shoppers before Black Friday. Shoppers received a discount on their purchase before Black Friday, as well as early access to Cookie’s Kids’ Black Friday offer.
“SellUP helped us to devise a solution to our Black Friday conundrum, not with pie-in-the-sky offers or publicity stunts, but with real incentives that really worked. We’ll be relying on them next Black Friday to help us keep our promotions fresh and effective.”
-Benjamin DeVries, Director Of Marketing, Cookies Kids.