Email Open Rate / Deliverability Case Study: Home Defenders

CLIENT:

Home Defenders (www.homedefenders.com)

ABOUT:

Home Defenders is a home security system company.

Challenge:

Home Defenders had an email list with over 4 million prospects, they were struggling with an open rate below 1% due to deliverability issues.

Solution:

SellUP was able to carefully segment based on engagement and manage IPs which we were mailing off of, rather than mailing the entire list all of the time.

RESULTS:

By segmenting the list we had helped Home Defenders with deliverability, achieving open rates above 3% now while still rising.