Email List Segmentation Case Study: Koffler

CLIENT:

Koffler (www.kofflersales.com)

ABOUT:

Koffler specializes in Floor & Wall Protection products for builders & contractors.

Challenge:

Prior to working with SellUP, Koffler increased their mailing volume by over 50% during that same period, saw a 4% decrease in revenue. They also experienced a 10% decrease in opens, overall engagement, and orders.

Solution:

SellUP began segmenting for Koffler based on previous engagement and transactions.

RESULTS:

Koffler increased opens by 90% which in turn, raised revenues by 33% in just 3 months.