Email Cross-List Targeting Increases Revenues Case Study: Emson

CLIENT:

Emson (www.emsoninc.com)

ABOUT:

Emson has been an investor, importer and distributor of “As Seen On TV” products since the early 1980’s.

Challenge:

Emson had a list of over 1 million prospects who had purchased single items on their sites under sub-brands of Emson. Although they had a large list, Emson was not utilizing cross list targeting to capture more revenue.

Solution:

SellUP helped Emson manage their list to properly track the performance when mailing across products. This allowed for tracking on cross marketed customers.

RESULTS:

We realized that the category a customer first purchases can help predict where their next purchase may come from. This allowed us to increase our marketing efforts of specific lists and significantly increase revenue for Emson.