A Better Way to Employ Email Segmentation
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
How one business didn’t just survive – it flourished with Audience Management. The Covid-19 pandemic has presented an unprecedented test for businesses. Given the uncertainty
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
How one business didn’t just survive – it flourished with Audience Management. The Covid-19 pandemic has presented an unprecedented test for businesses. Given the uncertainty
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.