Email Open Rate / Deliverability Case Study: Home Defenders

/Email Open Rate / Deliverability Case Study: Home Defenders
Email Open Rate / Deliverability Case Study: Home Defenders 2018-08-02T17:58:38+00:00

CLIENT : 

Home Defenders (www.homedefenders.com)

ABOUT : 

Home Defenders is a home security system company.

Home Defenders had an email list with over 4 million prospects, they were struggling with an open rate below 1% due to deliverability issues.

SellUP was able to carefully segment based on engagement and manage IPs which we were mailing off of, rather than mailing the entire list all of the time.

By segmenting the list we had helped Home Defenders with deliverability, achieving open rates above 3% now while still rising.

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