Emson had a list of over 1 million prospects who had purchased single items on their sites under sub-brands of Emson. Although they had a large list, Emson was not utilizing cross list targeting to capture more revenue.
SellUP helped Emson manage their list to properly track the performance when mailing across products. This allowed for tracking on cross marketed customers.
We realized that the category a customer first purchases can help predict where their next purchase may come from. This allowed us to increase our marketing efforts of specific lists and significantly increase revenue for Emson.