Most marketers know that it can be up to 5x more cost-effective to retain an existing customer than to acquire a new one, yet only 16% of companies put their primary marketing focus on customer retention. At Sailthru, we are working to increase that percentage with technology purpose-built for customer retention. One client at a time, we are helping the most innovative brands in media and retail make the transition to becoming customer retention obsessed, and deliver huge lift in engagement and revenue. The Clymb, an IR 500 Retailer, is one these brands transitioning to a retention centric mindset – download their case study to discover how they generated more revenue while decreasing churn.
Still not convinced that retention marketing should be central to your brand’s goals? Use the infographic below full of data points that create the business case for making the switch to a customer retention mindset! –Sailthru
This infographic hones in on customer acquisition vs. retention,
Credit: Linda Bustos for SailThru