If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Gaiam is a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. The company has 38K retail doors, 18K
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Gaiam is a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. The company has 38K retail doors, 18K
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact
Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing is still hugely important to marketers. In fact, DMNews, writing
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the
Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.
Back in the late 1990’s, when the Internet was in its adolescence, a phenomenon took hold that would forever change the way businesses reach their customers online. That phenomenon became known as “blogging.” Nearly twenty years later, everyone from stay-at-home moms to Fortune 500 companies operate blogs for a multitude of reasons. Today, HubSpot reports that marketers who prioritize blogging are 13x more likely to enjoy positive ROI. Here are a few more reasons why you should, too, for your lead generation marketing efforts.
According to recent statistics, over 100 billion emails are sent and received every day. From business communications, to letters from aunts, spam and automated mailing lists, inboxes are crammed with digital deliveries.
Black Friday may be over, but there’s still time to increase your holiday sales!