When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
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Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
What do peas, Italian wealth in the early 1900s and email house files have in common? The 80/20 rule.
Unfortunately, the 80/20 rule leads a lot of email marketers to punish 80 percent of their file out fear of disrupting the behavior of the 20 percent. Marketers learn early in their careers—often in business school—about the 80/20 rule and how it applies to business: 80 percent of a company’s revenue is typically driven by 20 percent of its customers.
Engagement. With the possible exception of relevance, it is arguably the most overused word in email marketing. Engagement became a hot topic in 2012 when deliverability professionals began touting it as a necessity for continuing to reach subscribers’ inboxes. Their argument went that the criminal spam issue had largely been solved with filtering technology. As a result, they said, email inbox providers were going to turn their attention to the next problem: commercial senders with large, largely inactive files.“
The EU’s General Data Protection Regulation goes into force in May and will be a permission game changer for many organizations that serve Europeans. It requires, among other things, explicit, provable permission from individuals to use their personally identifiable information to send direct-marketing campaigns to them. The GDPR also requires clear unambiguous explanations as to what the information will be used for, and the collection of no more data than is necessary to execute the campaigns for which permission has been granted.
When the EU’s General Data Protection Regulation goes into force, the big unknown is how European regulators plan to enforce it, especially since there are 28 independent Data Protection Authorities or one for each member of the EU.
The “Father of Direct Marketing,” Lester Wunderman, once said the best DMers all have one trait in common: curiosity. And while any marketing program can benefit from its practitioners having a strong sense of curiosity, email can benefit from it most. Email’s cheapness allows for sloppy practices that would have Wunderman crawling out of his skin.
Pop quiz: Is email and branding or a direct-response marketing channel? Answer: Yes. And that answer should inform every organization’s email strategy. Viewing email as a direct-response AND branding mechanism is a big shift from the way email has been traditionally viewed.
A CDP is an integrated customer database that unifies a company’s customer data from online and offline channels to enable modeling and drive customer experience.
Marketers are understandably concerned about the ramifications the EU’s General Data Protection Regulation will have on their permission practices. But those who are most concerned about GDPR may be taking the wrong approach to it.
Improve Your Email Open Rate: 40 Brilliant Tips