Blog 2018-08-15T17:35:32+00:00

What’s the Value of a Like? Social media endorsements don’t work the way you might think. (Via Harvard Business Review)

By | April 14th, 2017|

by Leslie K. John, Daniel Mochon, Oliver Emrich, and Janet Schwartz   Every year, brands allocate billions of dollars to social media marketing campaigns, in [...]