Why Do Consumers Buy? (Part IV: JCPenney’s Pricing Fumble)
By Joseph Orminski with Allan Levy Consumers like to feel smart. Any sense of achievement when shopping is a feather in their cap. The science [...]
Hey, It’s Just One Email a Week
By Ken Magill with Dela Quist When it comes to commercial email there are usually two camps in a typical organization: the folks in sales [...]
Using Last-Click Attribution? You’re Hurting Email: Part 3
By Ken Magill with Dela Quist So once the email team shows management that email is driving vastly more sales than for which it gets credit, [...]
Why Do Consumers Buy? (Part III) The Power of Exclusivity
In the eyes of many, ‘luxury’ and ‘exclusivity’ are synonymous when it comes to branding. A large number of the luxury brands maintain their [...]
Using Last-Click Attribution? You’re Hurting Email: Part 2
By Ken Magill So, last-click attribution fails to give email it's proper credit for the sales it drives. So what? Why should anyone care? [...]
Why Do Consumers Buy? (Part II: The Art of the Sale)
In Part I, we examined the buying process, giving insight into why consumers buy and the behaviors exhibited before, during, and after purchases are made. [...]
Using Last-Click Attribution? You’re Hurting Email: Part One
By Ken Magill If there is one area of marketing that has needed an overhaul for years, it’s sales and lead attribution. And current trends [...]
Why Do Consumers Buy? (An Introduction)
Understanding the buying process is an integral part of developing a sound marketing strategy. From the early stages, in which consumers recognize a need and [...]
SellUP & SailThru: Predicting The Future (or something like that)
It goes without saying that customer acquisition is vital to the success of any business in the retail and media spaces. But we need to [...]
The Power of Habit: Emotional Connection vs. Convenience
hab·it /ˈhabət/ noun a settled or regular tendency or practice, especially one that is hard to give up. We are creatures of habit. [...]