GDPR: Dramatic Change in Permission Requirements
By Ken Magill The EU’s General Data Protection Regulation goes into force in May and will be a permission game changer for many organizations that [...]
NEVER Clean Your List
Inactive Subscribers Are Still Valuable Customers! Click Here To Read Why.
Zen & The Art Of Subject Line Testing
Read Dela Quist's extensive White Paper on Subject Line Testing Here
Increasing Engagement is Good, But Probably Not the Way You Think
By Ken Magill with Allan Levy Engagement. With the possible exception of relevance, it is arguably the most overused word in email marketing. Engagement became [...]
From Peas in the 1890s to Email Today, 80/20 Applies
By Ken Magill with Allan Levy What do peas, Italian wealth in the early 1900s and email house files have in common? The 80/20 rule. [...]
Why Do Consumers Buy? (Part IV: JCPenney’s Pricing Fumble)
By Joseph Orminski with Allan Levy Consumers like to feel smart. Any sense of achievement when shopping is a feather in their cap. The science [...]
Hey, It’s Just One Email a Week
By Ken Magill with Dela Quist When it comes to commercial email there are usually two camps in a typical organization: the folks in sales [...]
Using Last-Click Attribution? You’re Hurting Email: Part 3
By Ken Magill with Dela Quist So once the email team shows management that email is driving vastly more sales than for which it gets credit, [...]
Why Do Consumers Buy? (Part III: The Power of Exclusivity)
In the eyes of many, ‘luxury’ and ‘exclusivity’ are synonymous when it comes to branding. A large number of the luxury brands maintain their status [...]