Crafting Concise and Effective SMS Copy for Clients
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
Yes, you’re absolutely right — blindly bombarding your customers with as many emails and offers as you can think of should never be your first instinctual email marketing strategy. But, playing it safe isn’t the way to go, either.
First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates?
Considering the amount of email we get on a daily basis, most of us don’t have time to read each one that lands in our inbox.
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team.
What many brands don’t realize is that email can be the connective tissue between all marketing and customer experience initiatives. Those who avoid its regular use, however, do so at their own peril.
Last time in Part 1, we covered the when and the who of a successful email marketing strategy — who should make up your groups and segments, and when they should each receive your expertly curated targeted messages. Now, we fill in the rest of the strategy puzzle and offer some tips on how to create the most engaging content to keep your audience opening, clicking and buying.
Making your email campaigns perform like a rock-star isn’t easy. So many puzzle pieces go together to have a high converting campaign. If you are a small business owner trying to take it to the next level, we have some advice for you.
Email marketing is constantly changing – evolving to accommodate the newest advancements in technology. How consumers interact with your emails is changing, and we want to keep you ahead of the curve.
The way marketers are using technology to deliver content with context is rapidly changing to improve user experience. Integrating dynamic content and contextual technology allows businesses to deliver a personalized, real-time experience to consumers.
Light bulbs. Batteries. Motor Oil. These are all things that require changing, and there are clear indications when they need changing.