About Allan Levy

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So far Allan Levy has created 200 blog entries.

Using Last-Click Attribution? You’re Hurting Email: Part 3

By Ken Magill with Dela Quist  So once the email team shows management that email is driving vastly more sales than for which it gets credit, what should they do with that information?   In parts one and two of this series, we covered how last-click attribution fails to give email proper credit for the sales [...]

By | 2017-08-28T11:00:46+00:00 August 28th, 2017|0 Comments

Why Do Consumers Buy? (Part III) The Power of Exclusivity

In the eyes of many, ‘luxury’ and ‘exclusivity’ are synonymous when it comes to branding. A large number of the luxury brands maintain their status purely because of their exclusivity, ensuring their products are coveted by many and owned by a few through prohibitive pricing and limited edition rollouts. Generally speaking, people want what others [...]

By | 2019-06-19T18:09:39+00:00 August 23rd, 2017|0 Comments

Using Last-Click Attribution? You’re Hurting Email: Part 2

By Ken Magill   So, last-click attribution fails to give email it's proper credit for the sales it drives. So what? Why should anyone care? The sales are still happening.   Well, if email is driving more sales than it’s getting credit for, then folks across all of marketing and sales should be interested in [...]

By | 2017-08-14T16:44:42+00:00 August 14th, 2017|0 Comments

Why Do Consumers Buy? (Part II: The Art of the Sale)

In Part I, we examined the buying process, giving insight into why consumers buy and the behaviors exhibited before, during, and after purchases are made. Now, let’s talk about the impact of sales. Everybody loves a good sale. But why? Why is it that consumers feel more inclined to act on a sale item? This [...]

By | 2019-06-20T12:41:31+00:00 July 31st, 2017|0 Comments

Using Last-Click Attribution? You’re Hurting Email: Part One

By Ken Magill If there is one area of marketing that has needed an overhaul for years, it’s sales and lead attribution. And current trends indicate that overhaul is finally in full swing.   In a world where last-click attribution is the most widely used metric for assigning lead and sales credit, email doesn’t get [...]

By | 2017-07-18T11:36:31+00:00 July 17th, 2017|0 Comments

Why Do Consumers Buy? (An Introduction)

Understanding the buying process is an integral part of developing a sound marketing strategy. From the early stages, in which consumers recognize a need and search for information, to the later stages, including purchase decisions and post-purchase behaviors, each step in the buying process reveals critical information that is useful to marketers. In this series, [...]

By | 2017-07-18T11:42:17+00:00 July 13th, 2017|0 Comments

SellUP & SailThru: Predicting The Future (or something like that)

It goes without saying that customer acquisition is vital to the success of any business in the retail and media spaces. But we need to say it - not to simply drive this point home, but to begin to address the bigger picture. When developing marketing strategies, there can be a tendency to expend the [...]

By | 2019-06-20T12:51:40+00:00 June 29th, 2017|0 Comments

The Power of Habit: Emotional Connection vs. Convenience

hab·it /ˈhabət/ noun   a settled or regular tendency or practice, especially one that is hard to give up.   We are creatures of habit. From the moment we get up in the morning, our habits begin to affect how we function. Think about your morning routine – the order in which you perform your [...]

By | 2017-04-27T14:42:54+00:00 April 25th, 2017|0 Comments

What’s the Value of a Like? Social media endorsements don’t work the way you might think. (Via Harvard Business Review)

by Leslie K. John, Daniel Mochon, Oliver Emrich, and Janet Schwartz   Every year, brands allocate billions of dollars to social media marketing campaigns, in the hopes of increasing revenue. Marketers suggest that consumers are likely to buy more if they follow a brand on social media. Marketers need to utilize both push and pull [...]

By | 2017-04-14T12:26:01+00:00 April 14th, 2017|0 Comments