About Allan Levy

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So far Allan Levy has created 200 blog entries.

Putting DM Basics Back in Your Email Program

By Ken Magill for SellUP The “Father of Direct Marketing,” Lester Wunderman, once said the best DMers all have one trait in common: curiosity. And while any marketing program can benefit from its practitioners having a strong sense of curiosity, email can benefit from it most. Email’s cheapness allows for sloppy practices that would have [...]

By | 2019-06-20T17:27:21+00:00 August 6th, 2018|0 Comments

Three Possible GDPR Scenarios, says Expert

By Ken Magill When the EU’s General Data Protection Regulation goes into force, the big unknown is how European regulators plan to enforce it, especially since there are 28 independent Data Protection Authorities or one for each member of the EU. GDPR will require marketers, or data controllers as they’re referred to, to get consent [...]

By | 2019-06-20T17:39:21+00:00 February 22nd, 2018|0 Comments

GDPR: Dramatic Change in Permission Requirements

By Ken Magill The EU’s General Data Protection Regulation goes into force in May and will be a permission game changer for many organizations that serve Europeans. It requires, among other things, explicit, provable permission from individuals to use their personally identifiable information to send direct-marketing campaigns to them. The GDPR also requires clear unambiguous [...]

By | 2019-06-20T17:42:14+00:00 February 22nd, 2018|0 Comments

Increasing Engagement is Good, But Probably Not the Way You Think

By Ken Magill with Allan Levy Engagement. With the possible exception of relevance, it is arguably the most overused word in email marketing. Engagement became a hot topic in 2012 when deliverability professionals began touting it as a necessity for continuing to reach subscribers’ inboxes. Their argument went that the criminal spam issue had largely [...]

By | 2017-12-28T13:56:37+00:00 December 12th, 2017|0 Comments

From Peas in the 1890s to Email Today, 80/20 Applies

By Ken Magill with Allan Levy What do peas, Italian wealth in the early 1900s and email house files have in common? The 80/20 rule. Unfortunately, the 80/20 rule leads a lot of email marketers to punish 80 percent of their file out fear of disrupting the behavior of the 20 percent. Marketers learn early [...]

By | 2019-06-19T17:57:00+00:00 November 9th, 2017|0 Comments

Why Do Consumers Buy? (Part IV: JCPenney’s Pricing Fumble)

By Joseph Orminski with Allan Levy Consumers like to feel smart. Any sense of achievement when shopping is a feather in their cap. The science of the sale is simple - it hypes consumer emotions. When people have emotional reactions, it’s something they want to talk about it. In retail, when they talk about it, [...]

By | 2019-06-20T11:30:27+00:00 September 25th, 2017|0 Comments