Abandoned Cart Email Technology Integration Case Study: The RTA Store

/Abandoned Cart Email Technology Integration Case Study: The RTA Store
Abandoned Cart Email Technology Integration Case Study: The RTA Store 2018-08-02T19:26:36+00:00

CLIENT : 

The RTA Store (www.thertastore.com)

ABOUT : 

The RTA Store sells custom and prefabricated kitchen & bathroom cabinets and custom design services.

The RTA Store wanted to see if they could increase performance of abandoned cart emails by integrating technology from Bread (www.getbread.com) to offer personalized pricing & financing options for list members.

SellUP worked with The RTA Store and Bread, to integrate personalized pricing and financing options for abandoned cart emails. A retargeting A/B test was conducted in March of 2017. The generic abandonment email was tested against an identical email with personalized financing checkout links added to the body.

Bread drove 155% increase in revenue through abandoned cart retargeting email campaigns.

On emails with Bread, 38% more shoppers clicked through and their carts were 86% larger on average.

“Having Bread in abandoned cart messages is an easy way to drive incremental revenue and close more sales. It’s a no brainer for anyone focused on growing their business.”

Tyler, CEO of The RTA Store
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