SellUP worked with The RTA Store and Bread, to integrate personalized pricing and financing options for abandoned cart emails. A retargeting A/B test was conducted in March of 2017. The generic abandonment email was tested against an identical email with personalized financing checkout links added to the body.
Bread drove 155% increase in revenue through abandoned cart retargeting email campaigns.
On emails with Bread, 38% more shoppers clicked through and their carts were 86% larger on average.